Foster Poultry Farms' advertising claims challenged
Advertising for Forster Poultry Farms products
has been referred to the Federal Trade Commission (FTC) by the National
Advertising Division (NAD) of the Council of Better Business Bureaus.
East Bay Animal Advocates (EBAA), an animal welfare organisation, challenged
claims made by the advertising for Foster Farms. The claims at issue
- "Foster Farms is absolutely committed to
the humane treatment of all animals."
"Keeping the chickens comfortable, clean and well treated is
a priority for Foster Farms and ensures excellent health and development."
"Over the years, we have developed a comprehensive series of
Animal Care Best Management Practices requiring humane production and
processing practices for both chickens and turkey."
"We remain committed to animal welfare. Foster Farms would
like to assure consumers that its chickens are raised in large poultry barns
(without cages) that allow the birds to move
referred Foster Farms to the FTC because the company refused to participate in
the NAD process. However, Foster Farms claim that the issue under dispute is
whether the poultry industry practices are "humane", which is a moral issue and
"not with[in] the NAD/CARU mandate".
NAD, the advertising industry's
self-regulatory forum, on-the-other-hand noted in its decision that the
challenge centres on the interpretation and
accuracy of objective statements made in advertising. They said that a lawsuit may
involve the same parties or the adjudication of related issues does not deprive
NAD of its jurisdiction or its mandate to ensure the truth and accuracy
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