CBS to advertise TV season on egg shells
CBS is teaming up with egg-coding company EggFusion in an unusual
promotion to attract TV viewers for the upcoming TV season.
EggFusion traditionally laser prints information such as egg expiry dates
onto egg shells, but in this case you'll be seeing phrases such as "CSI: Crack
the Case on CBS" on more than 35
million eggs from September onwards.
EggFusion claims that
millions of people see, touch, and use eggs every day - for example, checking
for broken eggs before buying a carton in the grocery store.
campaign is the latest in a trend towards offbeat marketing that aims to attract
customers without using traditional TV advertising, such as Burger
King's Big Huckin' Chicken.
But some critics believe that
consumers who find marketing slogans stamped on their eggs could become annoyed
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