Crystal Egg Awards for poultry marketing

The US Poultry & Egg Association recently held its sixth annual Crystal Egg Award Marketing Competition. The competition recognises excellence in marketing and promotion for exhibitors participating in the International Poultry Expo.

The awards will be presented at a special ceremony during the 2007 International Poultry Expo and International Feed Expo.

The Crystal Egg Award is given to companies who exemplify superior quality in design and production of marketing materials for the IPE. Entries are evaluated on several factors, including design, communications content, achievement of predetermined sales goals and overall appearance. Only exhibitors from the 2006 expo were allowed to enter the competition. The competition was judged by a panel of professionals in the poultry and marketing industries.

Winners of the Crystal Egg Award for 2006 were:

- Ad Specialty - Marel USA.

- Brochure/Flyer - Safe Foods Corp.

- Overall Booth - Safe Foods Corp.

- Poster - Schering-Plough Animal Health

- Press Kit - Diamond Systems

- Print Advertising - Marel USA

- Promotional Campaign - Habasit Belting

- Special Event - Cobb-Vantress

- Video/CD-ROM - Stork Gamco

- Writing - Marel USA

Honorable mentions were awarded to the following companies: Diamond Systems and Tipper Tie (ad specialty); Schering-Plough Animal Health and Hartmann (brochure/flyer); Marel USA (overall booth); Fenner Drives (poster); Safe Foods Corp. (promotional campaign); Preventive Environmental Management (special event); and O/K International (video/CD-ROM).

Editor WorldPoultry