Crystal Egg Awards for poultry marketing
The US Poultry & Egg Association recently held its sixth annual
Crystal Egg Award Marketing Competition. The competition recognises excellence
in marketing and promotion for exhibitors participating in the International
The awards will be presented at a special ceremony during the 2007 International Poultry
Expo and International Feed Expo.
The Crystal Egg Award is given
to companies who exemplify superior quality in design and production of
marketing materials for the IPE. Entries are evaluated on several factors,
including design, communications content, achievement of predetermined sales
goals and overall appearance. Only exhibitors from the 2006 expo were allowed to
enter the competition. The competition was judged by a panel of professionals in
the poultry and marketing industries.
Winners of the Crystal Egg
Award for 2006 were:
- Ad Specialty - Marel USA.
- Brochure/Flyer - Safe Foods Corp.
- Overall Booth - Safe Foods Corp.
- Poster - Schering-Plough Animal Health
- Press Kit - Diamond Systems
- Print Advertising - Marel USA
- Promotional Campaign - Habasit Belting
- Special Event - Cobb-Vantress
- Video/CD-ROM - Stork Gamco
- Writing - Marel USA
Honorable mentions were awarded to the
following companies: Diamond Systems and Tipper Tie (ad specialty);
Schering-Plough Animal Health and Hartmann (brochure/flyer); Marel USA (overall
booth); Fenner Drives (poster); Safe Foods Corp. (promotional campaign);
Preventive Environmental Management (special event); and O/K International
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