Pamela gives poultry welfare a boost
star Pamela Anderson has been recruited to support an Asian online campaign
urging consumers to boycott fast-food giant KFC over alleged mistreatment of
People for the Ethical Treatment of Animals
has sent a graphic video narrated by the blonde actress, along with a letter
written by her, to the fast-food chain's operations in Hong Kong, where chickens
are a favourite with local Chinese.
"Sadly the main ingredient (in KFC chickens)
is cruelty," Anderson says in the video, adding that KFC raised more than 750
million chickens annually but treated them like machines, not animals.
"They are crammed by the tens of thousands into sheds," the star says in the
video, which shows footage of chickens being dunked into vats of hot water while
PETA is calling on consumers to boycott KFC until the company agrees to make
some simple improvements in the way it treats animals, but it says that so far
the company has done nothing to address the situation.
On the PETA website, Dr Adele Couglass, former animal welfare advisor to KFC
is quoted as saying: "[KFC] never had any meetings. They never asked any advice,
and then they touted to the press that they had this animal-welfare advisory
committee. I felt like I was being used."
According to the KFC website, the company has the same animal welfare
guidelines as the rest of its fast-food competitors.
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