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Background Aug 31, 2006 update:Oct 15, 2007

Rainbow focuses on what the consumer wants

When Miles Dally became CEO of South Africa's largest chicken producer he moved the company's focus from simply producing poultry to producing what consumers want. His approach is changed the face of South African chicken market.

This article can be found in World Poultry Vol. 22 nr.8

Keywords: Rainbow, South Africa, KFC, Nando, Chicken Licken

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