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update:Oct 15, 2007
Rainbow focuses on what the consumer wants
When Miles Dally became CEO of South Africa's largest
chicken producer he moved the company's focus from simply producing poultry to
producing what consumers want. His approach is changed the face of South African
chicken market.
This article can be found in World Poultry Vol. 22 nr.8
Keywords: Rainbow, South Africa, KFC, Nando, Chicken Licken
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