2007 Crystal Egg Winners Announced

The recipients of the 2007 Crystal Egg Awards were recently announced. The awards program, sponsored by the U.S. Poultry & Egg Association, is designed to recognise excellence in the production and distribution of marketing materials designed to promote an exhibitor's participation in the 2007 International Poultry Expo (IPE) and International Feed Expo.

Entries are judged by marketing specialists outside the association. The award is based on overall effectiveness, including design, communications content, and achievement of predetermined sales or marketing goals.
The 2007 winners are:
- Ad Specialty Winner - Schering-Plough Animal Health Corp.
Honorable Mention - Farmer Automatic of America
- Brochure/Flyer/Invitation/Postcard Winner - Safe Foods Corp.
Honorable Mention - Stork Food Systems
- Overall Booth Winner - Farmer Automatic of America
Honorable Mention - WATT Publishing
- Print Advertising Winners - Airdale Systems and Hired-Hand (tie)
Honorable Mention - Interplast Packaging
- Promotional Campaign Winner - Smart Motion Robotics
Honorable Mention - Hired Hand and Safe Foods Corp. (tie)
Special Event Honorable Mention - Farmer Automatic of America
- Video/CD ROM Winner - Smart Motion Robotics  Honorable Mention - Stork Food Systems
- Writing Winner - CP Kelco
Honorable Mention - Airdale Systems
For more information about the Crystal Egg Awards, visit www.ipe08.org.
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Editor WorldPoultry

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