Tyson chickens 'Raised Without Antibiotics'
In response to consumer demand, Tyson Foods is now
producing all of its Tyson brand fresh chicken from birds "Raised Without
Tyson has recently begun selling 100% All Natural, Raised Without
Antibiotics chicken. The product is being sold nationwide in newly-designed
packaging highlighting that the chicken is raised without antibiotics and
contains no artificial ingredients.
"While we have great confidence in the quality of our traditional chicken,
we're also committed to providing mainstream consumers with the kind of products
they want," said Richard L. Bond, president and CEO of Tyson Foods. "According
to our research, 91% of consumers agree it's important to have fresh chicken
produced and labelled 'raised without antibiotics'," said Bond.
"We are the first major poultry company to offer fresh chicken raised
without antibiotics on a large scale basis and at an affordable price for
mainstream consumers," said Dave Hogberg, senior vice president - Fresh Meal
Solutions for Tyson.
Although the product will cost more, Tyson's market research shows the
higher price is below the additional cost consumers say they are willing to pay
for such products.
Tyson will continue to use antibiotics on its birds when necessary and only
for therapeutic reasons. Products from treated flocks will continue to be
produced, but will not be included under the new Raised Without Antibiotics
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