Russian food processor wins packaging award
The 2008 BEST OF PACKFORUM AWARD took place on 17 September. International
chief editors of retail publications were invited to vote for the best
PackforumÂ® packaging amongst 15 innovative European retail packs.
Editors are asked to evaluate each pack, giving a score between 1 and 10
for each of the following criteria: convenience, presentation appeal, food
safety, merchandising and environmental impact.
The winner of the 2008 Best of Packreform Award is the Simple StepsÂ® pack
which the young Russian food processor Mirital adopted to recently launch its
new range of frozen ready meals. Voters of the award were impressed with the
merchandising appeal, food safety guarantee and remarkable consumer
Established in 1996, Mirital is a young food company present on the Russian
market with two main. The new Mirital range of ready meals packed under Simple
StepsÂ® was launched in July 2008 and sales have reportedly sky-rocketed.
Simple StepsÂ® is a vacuum skin pack (VSP) which combines the benefits of
â€œsous videâ€ cooking with microwave convenience in a hermetically closed pack. It
offers taste and texture preservation, tenderness enhancement, superior
convenience, reliable shelf-life, high product visibility and a striking second
skin effect for outstanding appeal in the retail case. The pack keeps the meal
components looking juicy, fresh and easy to serve once heated.
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