Children not to promote eggs in ads
An advertisement promoting omega-3 eggs in the UK,
which makes use of children's voices, has been banned by the advertising
According to the Telegraph, the children's song, "Chick, chick, chick,
chick, chicken, lay a little egg for me", has incurred the wrath of the
advertising watchdog. An egg company planned to use the tune, sung by
10-year-olds, to promote its omega-3 eggs.
The Broadcasting Advertising Clearance Centre (BACC) ruled that using their
voices was outside the television standards code, even though no children
appeared in the ad.
BACC's Kristoffer Hammer has reportedly said that the watchdog allowed
children under some circumstances to feature in egg adverts, but their voices
could not be used to "promote" omega-3 eggs, a concept that most children would
not be interested in.
Noble Foods, which was behind the advert, has re-recorded it with
This news comes approx. 6 months after the Tony Hancock advert was banned
in its original form as it featured him eating two eggs for breakfast. It was
argued that this promoted an unbalanced diet.
Related links:Broadcasting Advertising Clearance Centre (BACC)
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