Trouw Nutrition strengthens position in ME
Trouw Nutrition Hifeed B.V. has strengthened its
position in the Middle East by extending its sales team.
Dr Ashraf Farah has been appointed as vice president Middle East. He will
be responsible for the Trouw Nutrition Business-to-Business (B2B) activities in
the Middle East countries, focussing on Saudi, Syria, UAE, Israel, Lebanon,
Cyprus, Jordan, Iran and Pakistan. The B2B product portfolio for the region
includes a broad product range of premixes and feed additives. Dr Farah will
provide sales support for these products in other countries in the region as
well. He holds a PhD in poultry diseases, as well as much experience in the
Mrs Nahed Farah has also joined Trouw Nutrition Hifeed from Selko B.V. to
support in customer service, marketing and technical services for the entire
Middle East area.
Roelof van de Fliert, area manager, will be responsible for the Trouw
Nutrition Business-to-Farm (B2F) activities in the Middle East, focussing on the
countries Yemen, Sudan, Iran, Kuwait, Jordan and Iraq. Van de Fliert will bring
to the Middle East market a full range of B2F nutritional products. He will also
provide sales support for these products in other countries in the region.
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