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Murray's welcomes new eco-friendly chicken packaging
Murray's Chicken has now introduced a new eco-friendly
packaging format to go with the company's fresh chicken, said Murray's Sales and
Marketing VP Steve Gold.
Meatingplace has reported that the company's new, single-material packaging
is freezer-safe and boasts a proprietary leak-resistant seal, eliminating both
the retailer's need for additional shopping bags at the check-out counter and
the consumer's need for freezer bags at home.
Additionally, the company is reducing the size (and plastic consumption) of
the brand's master casing, which is used to deliver its products to
retailers.
"What we've done is take away 50% of the bad stuff," stated Gold. "Instead
of the consumer throwing away the plastic and the foam, they're just throwing
away the same amount of plastic they would with a regular overwrap
chicken."
Related link:
Murray's Chicken
Editor WorldPoultry
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