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S. Africa: Famous Brands explores chicken sector
Fast-food chain in South Africa, Famous Brands, has
plans to target the emerging market by expanding into chicken and offering
cheaper products.
According to CEO Kevin Hedderwick, chicken accounted for 40% of sales in
the industry and could not be ignored.
Hedderwick said that the group was more likely to acquire a chicken
franchise than to start one up because of the high barriers to entry.
Related link:
Editor WorldPoultry
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