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Norway: Nortura Food Group to track poultry meat
Nortura's IT subsidiary teams up with IBM for a system
to track meat.The system is to use RFID to track meat from the
slaughterhouse and processing plant to the store.
The company has a long term vision of tracing chicken, beef, lamb and pork
from an animal's birth to the consumer's plate.
The expansive plan is starting with phase one of a pilot involving
Nortura's information technology subsidiary, Matiq. IBM is providing software
and integration services for the project.
Matiq began researching RFID technology options years ago, to enable
tracking meat as it moves from the processing plant to the store. More recently,
it teamed up with IBM to plan Nortura's first pilot, which will launch this
autumn at two animal harvesting facilities, one distribution centre and one
supermarket.
Increase food safety
The interest in animal tracking is not a novel concept to the Norwegian
food industry. The nation's government has set a 2010 deadline for standards and
policy regarding food traceability as part of its e-Traceability (eSporing)
programme.
This programme is intended to increase food safety through visibility from
the farm to the store.
Nortura is Norway's largest food supplier. The company provides 54% of the
consumer meat products sold in the country and 73% of the animals
butchered.
Related link:
Editor WorldPoultry
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