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update:Aug 12, 2008
Ground turkey distribution growing
National Turkey Federation's 2008 Marketplace Survey
shows a variety in available turkey products.
Turkey cuts and products are proving to have a year-round presence with
increased visibility in the retail and foodservice categories, as shown in the
National Turkey Federation's (NTF) 2008 Marketplace Survey.
Ground turkey saw the most significant growth with more than 403 mln pounds
sold in 2007, which is up from almost 365 mln pounds, resulting in a 10%
increase from 2005.
“Ground turkey growth in the marketplace is a reflection of its versatility
and excellent nutritional profile, which makes it easy to use in an array of
dishes,†said NTF's vice president of marketing and communications Sherrie
Rosenblatt.
The survey reveals that the top three turkey products produced are whole
birds (24.5%), cooked white meat, or deli meat, (13.8%) and ground turkey
(10.1%).
Nearly 43% of the turkey volume sold goes to the retail sector. Whole birds
make up 50% of the volume distributed to supermarkets, followed by ground turkey
(15.6%) and bone-in breast (7.3%).
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Editor WorldPoultry
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