People: New chief exec for British Poultry Council

Andrew Large joins the British Poultry Council (BPC) today as Chief Executive, following the retirement of Peter Bradnock after a 22-year tenure.

Andrew joins the BPC from UK’s Cleaning and Support Services (CSSA), where he was Chief Executive for seven years. He has a civil service background and has previously held roles as the Director of External Affairs at the Federation of Master Builders and Chairman of the Trade Association Forum.

With poultry already a staple food in the UK, Andrew takes over at the British Poultry Council at a crucial time when both production and sales of poultry products are on the increase.

Andrew Large, Chief Executive of the British Poultry Council, commented “I am pleased to join the industry at such an important time. I appreciate that British consumers want affordable, high-quality, nutritious meals. The British Poultry Council is a standard-bearer for the food industry and dedicated to ensuring that consumers can place their trust in the poultry industry. I look forward to working with the industry to raise its profile and ensure that its vital contribution to the British economy is recognised and protected.”

World Poultry

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