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News update:Dec 31, 2019

Business Update December: What’s new in the poultry sector?

We’re keeping our finger on the pulse and bring you a comprehensive summary of the latest business updates from the poultry industry worldwide.

Hendrix Genetics advances animal welfare through sensing and AI

Hendrix Genetics has joined the IMAGEN (AnIMAl Group SENsor) project which combines sensing and AI (artificial intelligence) technology with animal breeding and genetics to improve the health and welfare of livestock and to reduce the ecological footprint of food production.


  • The company will be closely involved in one of the sub-projects that will span 5 years and will focus on developing sensing and AI technologies for automated behaviour detection, behavioural research of the emergence and spread of behaviours, and genetic modelling of the emergence and spread of behaviours in laying hens. Photos: Hendrix Genetics.

    The company will be closely involved in one of the sub-projects that will span 5 years and will focus on developing sensing and AI technologies for automated behaviour detection, behavioural research of the emergence and spread of behaviours, and genetic modelling of the emergence and spread of behaviours in laying hens. Photos: Hendrix Genetics.

  • Hendrix Genetics states that the IMAGEN project also aligns with the SMART Turkey project, which focuses on the automated detection of individual health and behaviour phenotypes in turkeys.

    Hendrix Genetics states that the IMAGEN project also aligns with the SMART Turkey project, which focuses on the automated detection of individual health and behaviour phenotypes in turkeys.

IMAGEN combines a team of industry and academic specialists, including 3 universities (Eindhoven University of Technology, Wageningen University and Research, and Utrecht University), 3 organisations (The Dutch Farmers’ Association, the Royal Netherlands Veterinary Association, and the Dutch Society for the Protection of Animals), and 6 companies (Hendrix Genetics, Topigs-Norsvin, Vencomatic, Noldus IT, Sorama, and FarmResult).

Cargill to reduce supply chain emissions by 30% by 2030

Cargill has adopted a Scope 3 target of reducing greenhouse gas emissions in its global supply chains by 30% per tonne of product by 2030. This commitment, in combination with the previously announced operational goal to reduce absolute emissions by 10%, has been approved by the Science Based Target initiative (SBTi), a collaboration between CDP, the United Nations Global Compact, World Resources Institute and the World Wide Fund for Nature.

Agriculture is how we will mitigate climate change, regenerate our soils and improve water use, while nourishing the world in a more sustainable way.” – David MacLennan, Cargill’s chairman and CEO

The company has also pledged to the CEO climate statement, signed on to the We Are Still In coalition to continue supporting the Paris Climate Accord and convened at the UN Climate Change Conference COP 25.

Nutreco supports initiative for Brazil soy farmers against deforestation

Nutreco has pledged to commit € 1 million over the next 5 years to the ‘Funding for Soy Farmers in the Cerrado’ initiative, which aims to conserve native vegetation and biodiversity in the Cerrado region, halting deforestation by providing financial incentives to farmers to produce soy only on existing agricultural land.


  • Nutreco will be working alongside Tesco and Grieg Seafood to protect the Cerrado and prevent further deforestation in the area. Photo: Nutreco

    Nutreco will be working alongside Tesco and Grieg Seafood to protect the Cerrado and prevent further deforestation in the area. Photo: Nutreco

  • Soy represents more than 80% of the current Cerrado cropland (18 million ha of soy crops). Photo: Voggacom from Pixabay

    Soy represents more than 80% of the current Cerrado cropland (18 million ha of soy crops). Photo: Voggacom from Pixabay

The Cerrado region is a globally significant carbon stock but 250 million tonnes of carbon have been released annually from deforestation in this landscape. The Cerrado is also one of the most important Brazilian regions for water production, being responsible for 40% of Brazil’s freshwater that is essential for agriculture.

Aviagen launches David Butler Award to recognise most promising students

Aviagen has launched the David Butler Award to recognise the most promising students of the Europe, Middle East, Africa and Asia (EMEAA) Schools.

The David Butler Award for the most promising student. Photo: Aviagen
The David Butler Award for the most promising student. Photo: Aviagen

The star student will have shown the best progress during the course, demonstrated outstanding skills and passion and be committed to chickens, farmers, colleagues and the progress of the industry. Operations manager at Avipro, Deepa Jauffret, received the very first David Butler Award.

Deepa Jauffret, operations manager at Avipro, is the recipient of the first David Butler Award. Photo: Aviagen
Deepa Jauffret, operations manager at Avipro, is the recipient of the first David Butler Award. Photo: Aviagen

The award has been established in memory of David Butler who passed away in June 2019. David took joy in sharing knowledge and helping others and dedicated his entire career to the growth and success of poultry producers and mentoring the next generation.

Aviagen highlights biosecurity at Indian River Training Academy

Aviagen recently welcomed 56 delegates from throughout Asia to Bangkok to the 2019 Indian River Training Academy to focus on biosecurity, from the hatchery, to the farm, to the feed mill and beyond.

8th Indian River Training Academy. Photo: Aviagen
8th Indian River Training Academy. Photo: Aviagen

This year, the company introduced virtual reality in its sessions. Students experienced a realistic farm environment where they could actively practice and improve beneficial poultry husbandry skills. The conference also included workshops where students could try their hand at designing a farm layout for maximum biosecurity.