The Jan Zandbergen Group has made a ground-breaking public pledge to support the Better Chicken Commitment by supplying chicken which meets this higher welfare criteria and promoting it across the industry. The Better Chicken Commitment (BCC) is the leading set of standards for broiler welfare driving the food industry towards higher welfare practices.
Jan Zandbergen Group is one of the larger suppliers of imported poultry meat products to the EU industry and food services. Jochem Versloot, one of the directors at Jan Zandbergen Group: “One of our core values is taking responsibility, that means also Corporate Social Responsibility, including animal welfare. Most chicken products that we supply already meet higher standards than EU legislation requires. However, not all suppliers are able to meet the desired higher patterns yet. With our commitment to support the BCC, we encourage various producers worldwide to meet the standards of Better Chicken Commitment. We will also make efforts to assist them in this transition to adapt to the BCC welfare standards.”
Consumers are increasingly concerned about where their food comes from and how it was produced. Resulting in a demand for improved animal welfare and food quality standards. Photo: Koos Groenewold
Consumers are increasingly concerned about where their food comes from and how it was produced, resulting in a demand for improved animal welfare and food quality standards. Versloot: “Transparency is key. We believe this is a necessity for consumers to trust the food chain. By adopting the Better Chicken Commitment, companies show their customers that they are meeting rising expectations for animal welfare, sustainability, and food quality.” Jan Zandbergen Group will be able to supply fresh, frozen, and processed chicken that meets the BCC standards. This way the company enables current and future customers who have made a 100% Better Chicken Commitment to adhere to the commitment by 2026.
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The Better Chicken Commitment is an initiative supported by 30 NGOs in Europe, including animal protection organisations like The Humane League. Vicky Bond, Managing Director at The Humane League UK, said: “We can’t congratulate Jan Zandbergen Group enough for making this pledge to supply chicken that meets the BCC criteria. Not only that, but it has shown real initiative in promoting the BCC among its partners and pushing animal welfare up the corporate agenda.”