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Kentucky Fried Chicken pauses "inappropriate" slogan

Kentucky Fried Chicken has suspended its well-known slogan “It’s Finger Lickin’ good”.

KFC has decided to suspend its slogan “It’s Finger Lickin’ good” on its advertising around the globe, calling it inappropriate during these times of the Covid-19 pandemic.

The Covid outbreak has influenced the marketing of KFC. Photo: KFC
The Covid outbreak has influenced the marketing of KFC. Photo: KFC

With hand-washing and regular sanitising having become the ‘new normal’, KFC said their slogan “doesn’t feel quite right”. On a short video clip released by the chain, the phrase “Finger Lickin’” had been blurred out from the images of its chicken buckets. The ad then ends: “That thing we always say? Ignore it. For now.”

“We find ourselves in a unique situation – having an iconic slogan that doesn’t quite fit in the current environment,” said global chief marketing officer at KFC, Catherine Tan-Gillespie.

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