Brazil Food (BRF) expects to increase its earnings by 150% by gaining a market share in big markets as US, Europe and China. Lorival Luz, the company´s president, has set this goal for 2030, according to his interview with CNN.
As the main supplier to the Arabic markets and Asia, BRF wants to accelerate its international expansion this year. Despite being a large exporter of whole chicken, BRF sees growth in value-added products, such as ready meals and processed foods, among other products. “We are looking at investment opportunities in North America, Europe, and China, with a focus on local production and convenient value-added products,” he said. This international advance is part of BRF’s ambitious plan to rake in revenues totalling R $ 100 billion (US$ 17,57 billion) by 2030. As a comparison, BRF ended 2020 with R $ 39.5 billion (US$ 6,94 billion), up 18% compared to the previous year.
BRF will invest R $ 55 billion (US$ 9,66 billion) into new facilities on different continents, and acquisitions – especially in the USA, Europe, and China. Photo: Koos Groenewold
To help this plan for the future succees, the company will spend R $ 55 billion (US$ 9,66 billion) into new facilities on different continents as well as scouting for acquisitions, especially in the USA, Europe, and China. Currently, BRF only has factories on the American continent and in the Middle East. Mr. Luz did not confirm what the first market would be, but guaranteed that 2021 would become an interesting year.
Oman´s remote approval
Oman´s government has approved BRF’s facility in Toledo city, Paraná, one of the largest food factories in the world, to export chicken fingers to the Arab country. The evaluation process included a real-time videoconference audit inside the factory with Oman´s inspector to all production stages, including the set of Halal (Muslim) precepts.
This plant already exports value-added poultry meat products to other Arab countries, such as the United Arab Emirates, Qatar, and Kuwait. “Focusing on value-added meat became more important during the pandemic and confirmed the quality of our products, as well as reinforcing our presence in key markets highlighted in the company’s growth strategy,” said Luiz Tavares, executive manager of Institutional Relations at BRF. In addition to Toledo, 12 other BRF factories are cleared to export to Oman.