Hubbard focuses on less feed, more meat
Hubbard organised a special Grand Parent Distributor Meeting recently for which the attendees came from all over the world and the focus was on “less feed, more meat”.
Hubbard’s focus on “less Feed, More Meat” is in line with the “Natural Concept” of Groupe Grimaud which was officially launched end of 2012, embracing the Groupe’s philosophy on how to feed the world in the decades to follow in a sustainable way. It outlines the ways in which Groupe Grimaud and its companies develop and implement best practices in the genetic selection and production of animal protein to feed a growing world population.
Feed cost represents over 70% of live production cost of a broiler, the highest levels in history and will remain to be at a high level in the years to come. Hubbard’s special focus in its genetic selection program on feed efficiency and total meat output has led to a product range offering the best answers to the poultry industry to save feed costs on breeder and broiler level.
Recent successes of Hubbard around the world were shared with the many GP distributors being present, as Hubbard keeps gaining market share in different parts of the world.
Hubbard in the USA reconfirms its on-going success with the Hubbard M99 breeder male in the largest broiler market of the world. The Hubbard M99 breeder male represents now more than 50% of the broiler industry, supplying almost every poultry company in the USA.
Besides the growth of breeder sales from its own subsidiaries, Hubbard also confirms increased interest in its products through recently signed Grand Parent agreements in various parts of the world. For many years Hubbard is market leader in the Middle East, Africa and Russia with more than 50% market share and Hubbard’s presence in Asia is also growing as next to the existing business several new GP agreements have recently been signed.
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