2 Sisters Storteboom to expand in the Netherlands
With the acquisition of the Esbro and Branderhorst companies, 2 Sisters Storteboom will expand its market position in the Netherlands.
The Branderhorst company in Sprundel will be integrated into the retail division of 2 Sisters Storteboom, and combine them with the retail activities recently started by 2 Sisters Storteboom from a new plant in Zeewolde.
2 Sisters Storteboom and Joop Eskes, the owner of Esbro Beheer BV in the city of Doetinchem, signed a letter of intent which provides the option to build a new slaughterhouse in Doetinchem. The current owner will gradually transfer his shares to 2 Sisters Storteboom in the coming years.
Both Branderhorst freshfood and Esbro are family businesses with a long history in the Dutch poultry industry. The owners of both companies will remain with the organisation.
“Expanding our activities is in line with the strategic objective of 2 Sisters Storteboom to be market leader in all markets in which it operates, both in terms of volume of production and as a strategic retail partner”, explains Rob Hengeveld, managing director of 2 Sisters Storteboom.
Branderhorst freshfood is a modern production company. They are a package supplier of poultry specialities for the retail channel. The option to build a brand new slaughterhouse in Doetinchem with Esbro enables 2 Sisters Storteboom to achieve a leading position in the line production of packed poultry products using the latest technology available.
After the takeover of Storteboom by 2 Sisters in April 2010 and the takeover of Brink Poultry Products in Zeewolde, the takeovers of Branderhorst freshfood and Esbro will boost the expansion of 2 Sisters Storteboom. At the same time, the development of 2 Sisters Food Group in the UK is in full swing. It recently took over Northern Foods to reinforce its position as a leading food producer in the British market.