Poultry breeding company Aviagen launched the latest version of its corporate website, which includes access to information about the company’s Arbor Acres, Indian River, and Ross brands.
The website redesign is in response to positive customer feedback as well as statistical analysis of how visitors use the site and the information accessed most frequently. The full site is currently available in five languages: English, Chinese, Portuguese, Russian and Spanish; Arabic and Turkish versions of the full site are currently under development and expected to come on line in the second quarter. There are also an additional nine language-specific pages on the site which highlight documents available in those languages.
One key area with enhanced functionality is the Tech Centre. Containing more than 400 documents and representing 14 languages, this online and searchable technical library was developed by Aviagen to give customers fast and easy access to the best flock management practices and technical advice on veterinary, nutrition, hatchery, production, and environmental topics. To make the search feature even more robust, additional search criteria options were integrated, allowing customers to target an area of interest more precisely.
The comprehensive and informative Parent Stock management handbooks are now easily downloadable as interactive documents with built-in navigation, making them ideal reference tools for customers to use on mobile devices anywhere.
Global Customer Support with More Languages
Another enhancement to the site is the result of input from customers in growing markets whose primary languages are not one of the five in which the full site is available. To address this need, easily identifiable country flags were added to the navigation structure and new language specific-pages created in nine additional languages, including Balkan, Bulgarian, Czech, French, German, Hungarian, Italian, Romanian, and Turkish.
On these specialty pages, customers will find a list of all technical documents available in their native language as well as contact information for the Aviagen office serving that country. “The goal of the country-specific pages is to make information easily and quickly available to our global customers in their native language. As Aviagen continues to expand into new markets and regions, we will continue to proactively evolve our website and other tools to meet the diverse needs of our customers,” stated Patrick Claeys, president of European Distribution for Aviagen.