Children not to promote eggs in ads

06-02-2008 | |

An advertisement promoting omega-3 eggs in the UK, which makes use of children’s voices, has been banned by the advertising watchdog.

According to the Telegraph, the children’s song, “Chick, chick, chick, chick, chicken, lay a little egg for me”, has incurred the wrath of the advertising watchdog. An egg company planned to use the tune, sung by 10-year-olds, to promote its omega-3 eggs.
The Broadcasting Advertising Clearance Centre (BACC) ruled that using their voices was outside the television standards code, even though no children appeared in the ad.
BACC’s Kristoffer Hammer has reportedly said that the watchdog allowed children under some circumstances to feature in egg adverts, but their voices could not be used to “promote” omega-3 eggs, a concept that most children would not be interested in.
Noble Foods, which was behind the advert, has re-recorded it with adults.
This news comes approx. 6 months after the Tony Hancock advert was banned in its original form as it featured him eating two eggs for breakfast. It was argued that this promoted an unbalanced diet.
Related links:
Broadcasting Advertising Clearance Centre (BACC)

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