Five new appointments have been made to the Cobb Asia region’s technical service team. Plans are to further expand the technical service team in the coming years both across the wider region and in China.
“Our business in Asia is growing and we must ensure we support our customers with the renowned technical expertise that Cobb is known for worldwide. Our expanded team will help our customers realise the genetic potential that Cobb’s R&D investments produce year on year,” says Pelayo Casanovas, Cobb general manager in the Asia-Pacific region.
Two new team members will specialise in broiler management. “We’re also planning to introduce a benchmarking system which will enable customers to see how their results compare with other regions and help to identify and focus on management areas needed to improve performance. This reporting system will be strictly confidential and will cover grandparents, parents, broilers and even processing data.”
Looking further ahead, the plans are to further expand the technical service team in the coming years both across the wider region and in China. “We will have tripled the amount of technical service team members in Asia before the end of 2016,” added Pelayo Casanovas.