Poultry producer Country Bird Holding in South Africa has received approval to acquire 50% of the animal feed business Nutri Feed.
The acquisition puts Country Bird in line with production integration policies at leading poultry producer Astral and Rainbow, South African’s second-largest. Country Bird is the third-largest poultry producer by volume in the country.
“The idea is to improve our margins by fully integrating marketing, breeding and feeding,” Country Bird’s financial director, Robbie Taylor, said yesterday. “The margins on feed have been increasing, while poultry margins remain under pressure. Greater exposure to the feed industry puts us in a better profit position and secures our feed supply.