CPF continues to win international awards

26-05-2010 | |

Charoen Pokphand Foods (CPF) recently received 5 international awards for its quality, product development, and supplier, emphasizing the ongoing outstanding performance in overseas market.

Pisit Ohmpornnuwat, Executive VP of CPF revealed that the company’s strategy which focus on investment, marketing, and brand building in several years resulting good perception in overseas market.

Lately, the company has received 5 international awards. CPF in the UK won 2 awards for New Product Development of the CP Chicken Temptation and New Supplier of the Year from the Subway restaurant chain, the world’s largest submarine sandwich franchise.

CPF Tokyo received “The Best Supplier Award” as the outstanding supplier from overseas for Further Processed Product (Chicken & Shrimp), Fresh Shrimp and Develop-Co-operate-Produced 7 Premium product from 7&I Group, the parent company of the 7-Eleven Japan chain of convenience stores.

In addition, C.P. Standart Gida Sanayi ve Ticaret A.S. (CPS) won “Consumer Quality Reward” in chicken meat sector in the 23rd International Consumer Summit in Turkey.

The company will receive “EU Quality Reward” from the EU Quality Summit held in Belgium.

The awards are given in recognition for the company’s success in overseas bases and networks showcase its strong relationships, product quality and the professionalism of the operation.

CPF has expanded its operations into 9 countries include China, Russia, Philippines, Turkey, India, Malaysia, the UK, Laos and Taiwan.

Also, the company has 14 sales branches and sells CP products in more than 40 countries worldwide.

With the vision to be “Kitchen of the world”, CPF aims to continue doing research and development, along with using advanced technology to ensure the products reach global quality, food safety, and meet customers’ satisfaction.

Natalie Berkhout Freelance journalist