Cracks appear in NZ egg prices

23-12-2010 | |
Cracks appear in NZ egg prices

The majority of poultry farmers in New Zealand are being forced to sell their eggs below cost as the unregulated industry faces significant oversupply, a Lichfield farmer says.

Paul van der Heyden, part-owner of Heyden Farms which runs a flock of 120,000, said the industry was cut-throat and unless farmers curtailed their production, many poultry farmers would be forced into bankruptcy.
“There is no money in it all at the moment,” he said. “And it’s impossible to sell farms. With feed prices predicted to go up, it’s impossible to make a profit.”
Egg trays selling for $5.50 GST inclusive are being sold below cost he said: “Either the producer or the retailer is losing money.” Even a 3 or 4 per cent increase in egg production nationwide was enough to create a serious glut.
Other issues included the recession, forecasting stock production levels and a drop in sales six months ago.

Egg Producers Federation executive director Michael Brooks agreed there was an oversupply in the market place. “It’s a case of market supply and it’s a fully deregulated market,” he said. He believes the focus for farmers should be on differentiating their brand. “Everyone has to find their market niche and sell to their consumers.”

New Zealanders eat an average 223 eggs per person per year, ranking above Britain (183) and Australia (196), but lower than the United States (283), the federation says.
Mr Brooks said farms sizes had increased to assist in running costs, with pressures on margins for profitability. Grain accounts for almost 70 per cent of an egg price. In the last five years an additional 300,000 laying hens were added to the national flock of 3.2 million laying hens which produced 972 million eggs in 2009. Fifty per cent of eggs are sourced by supermarkets, 18 per cent for industry (including bakeries or egg powder) and the remainder used in cafes and sold at fruit and vegetable shops.
Last week the country’s 135 barn, free-range and cage egg producers voted to continue to fund an industry levy on egg production for a further six years.

Ad Bal Freelance journalist