KFC chicken wings to sponsor NFL

18-11-2008 | |

Kentucky Fried Chicken has entered into its first-ever sponsorship agreement with the National Football League. KFC’s chicken wings will be the “Official Wing Sponsor” of this year’s NFL Playoffs and Super Bowl XLIII.

This sponsorship includes rights to depict the NFL shield and the Super Bowl XLIII logos on KFC’s wings buckets and NFL promotional drink cups and other packaging, as well as television advertising, online presence and in-store signage.

The National Chicken Council reports that the Super Bowl is the peak of the wing season, with Americans eating more than 90 mln pounds of chicken wings during the weekend of the game.

Natalie Berkhout Freelance journalist