Lunch meats are on the decrease

29-07-2008 | |

According to reports, lunch meat is on the wane, which is bad news for meat and poultry processes.

In 2007, weekday lunches carried from home reached a new high with adults carrying some 8.5 bln brown bag lunches. This is according to a new study “What’s in the Bag and Why Is It in There?” from The NPD Group.
“We’re seeing yogurt and frozen entrées gaining in popularity in carried lunches, and lunch meat sandwiches, chips or ham sandwiches declining,” said Arnie Schwartz, who heads The NPD Group’s food and beverage unit.
Most of the time, lunch is brought from home because it is a cheaper option. Another reason that was revealed in the survey is health and nutrition concerns.

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