New corporate identity for Cherkizovo’s frozen poultry brands

20-12-2011 | |

Cherkizovo Group, a leading Russian meat producer has realised a project to create a new corporate identity for its Petelino Trading House – one of Russia’s leading players in the chilled and frozen poultry meat market.

Petelino includes such brands as Petelinka, Domashnya Kurochka, Kurinoe Tsarstvo and Vasilievskiy Broiler.

Now all company information, price-lists and stationery of the Trading House feature the unified corporate design, which emphasises Petelino’s leading brands and successfully positions the company among its partners including federal and local networks, retail stores and large distributors.

Petelino Trading House is today known for the highest quality of products, leading brands, efficient distribution including automated logistics systems, a competent management structure and an innovative approach to business development.

Source: Cherkizovo

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