New director of sales and technical service for Cobb Europe

09-09-2014 | |
New director of sales and technical service for Cobb Europe

Tore Mercan has been appointed by Cobb Europe as director of sales and technical service for Europe, the Middle East and Africa.

Mercan, who began his career in the Turkish poultry industry in production and then technical roles, has combined technical and commercial roles in subsequent appointments.

After graduating in animal science at the University of Ankara, Turkey, he spent five years with the country’s largest integrator, the Koy-Tur group, working in all levels of production from pedigree to processing. He joined Aviagen in 1998 and worked initially in Turkey where he was head of technical services from 2000 to 2006, then taking up a Western European technical role and from 2009 to 2013 being Indian River commercial and technical manager for Asia, the Middle East and Africa. He was then appointed Aviagen regional technical director for Eastern Europe and CIS countries.

He succeeds Pelayo Casanovas who moved to Shanghai in January as general manager of Cobb’s Asian region covering Asia, the Pacific and Australasia.

“We are thrilled to welcome Tore to the Cobb Europe team,” said Roy Mutimer, regional general manager. “I know his knowledge and experience will bring great value to our customers through his own efforts and also by his leadership of our sales and technical teams.  This is a great appointment for Cobb Europe that will benefit our customers and help grow our market share in this region.”