New VIV MEA show becomes 3rd VIV international hub

16-01-2015 | |
New VIV MEA show becomes 3rd VIV international hub

VIV Worldwide has announced VIV MEA as its new regional trade show that will be held from 16 – 18 February 2016 in Abu Dhabi. VIV MEA joins VIV Europe and VIV Asia as the third international hub in the organiser’s portfolio of major business events for the animal protein sectors.

VIV MEA will be the new specialist Feed-To-Meat show serving the poultry, aquaculture and dairy industries in the Middle East, Africa, India and Central Asia.

“We will be using all our experience with our existing international hubs – VIV Asia and VIV Europe – to make sure that VIV MEA exactly serves the businesses that produce and process animal proteins within the region that extends from the Middle East to India and down into Africa,” says VIV Worldwide project manager Ruwan Berculo. For all these targeted visitors, Abu Dhabi is an affordable destination within easy reach.

Berculo: “The region deserves to have its own specialized regional platform bringing together international suppliers and the region’s producers of poultry meat, eggs, fish and milk.” He expects the initial edition to have approximately 200 exhibitors from all parts of the world, presenting their products and services to about 4,000 of the region’s top decision-makers and buyers.

“The timing is absolutely right to start this initiative,” Berculo insists. “Our primary target zone of countries in the Middle East and North Africa is seeing a rapid development of their animal protein capability because they want to produce food and not just import it. Their whole food economy is moving ahead at a fast pace and the investments in the region are increasing all the time.”

The first VIV MEA will take place in Abu Dhabi from 16-18 February 2016. The choice of the capital city of the United Arab Emirates as the location for VIV MEA emphasises its credentials in agricultural development as well as its strategic importance as the region’s principal international trading centre. A further plus is the opportunity to hold the show in the Middle East’s largest and most modern events venue – the Abu Dhabi National Exhibition Center or ADNEC. This municipal facility, backed by the city and UAE authorities, is only about 20 minutes from the airport and is surrounded by a range of reasonably-priced hotels.