Attendees of the upcoming 2014 International Production & Processing Expo (IPPE) will have a unique opportunity to visit the Oscar Mayer Wienermobile.
It will be the first appearance for the Wienermobile since American Meat Institute (AMI) joined with the International Production & Processing Expo. The Wienermobile will be on the show floor in Hall B at the Georgia World Congress Center in Atlanta throughout the show from January 28 – 30, 2014.
Attendees can take photos and peek inside the Wienermobile while enjoying interactive activities and giveaways. Hotdoggers, the official drivers of the Wienermobile, will be on hand to give away toy whistles shaped as replicas of the vehicle.
Oscar Mayer crafted its first version of the Wienermobile in 1936, and it has been touring the country ever since. The current active fleet includes eight Wienermobiles, six of them full-sized models and two mini models. Hotdoggers log their journeys in an online blog.
IPPE is expected to attract more than 26,000 attendees and is a collaboration of three shows – International Poultry Expo, International Feed Expo, and International Meat Expo – representing the entire chain of protein production and processing. The event is sponsored by US Poultry & Egg Association (USPOULTRY), the American Feed Industry Association (AFIA), and the American Meat Institute (AMI).