Pas Reform has further bolstered its sales force in the Asia-Pacific region, with the appointment of a new sales director and the opening of a third sales and service office.
Bas Kanters MSc, 39, joins the company’s existing Asian sales team from the newly opened Indonesian office. Apart from Indonesia, also customers in South Korea, Thailand, Australia and New Zealand will be served from the new office.
Pas Reform Indonesia will operate as a sales and service centre with the focus on swift, direct customer response and technical follow up. Customers will also have access to Pas Reform Academy. Kanters and the Indonesian team will work closely with Pas Reform’s existing offices in Malaysia, India and Thailand.
Kanters graduated in 1996 in Animal Science from Wageningen University (The Netherlands). He has lived and worked in Asia for 5 years, with previous roles as area sales manager for Hybro and for VDL Agrotech. Pas Reform’s other Asian offices are in Malaysia and India.