Pig & Poultry Fair introduces innovation award

04-02-2010 | |

This year’s edition of the British Pig & Poultry Fair will have a new industry competition, the ABN Innovation Award, aimed at younger industry members.

The Pig and Poultry Fair, which will be held 11-12 May 2010, is organised by the Royal Agricultural Society of England and will be held once again at Stoneleigh Park, Warwickshire. The award of the competition will be presented at the 2nd day and involves £1,000 in prize money, offered by the ABN (Associated British Nutrition).

“The award provides a new and unique opportunity for young people from both outside and within the industry to put forward an exciting and innovative marketing concept for British pig or poultry food products,” says ABN’s commercial services Director Angela Booth. “It’s a great opportunity for the next generation to put forward their ideas and take part in this prestigious national award.”

“We are looking for fresh ideas that could add value to our industry. This award is open to anyone with an exciting idea for marketing British pig or poultry food products to consumers and strengthening our industry.”

Creative concept

Aimed at the under 35s, entrants are asked to submit an innovative and creative concept in any format receivable by post or e-mail by Friday 9 April, 2010.

Entries will be reviewed by the judging panel and successful finalists will be invited to attend the Fair in May to present their concept to a panel of judges. All finalists will attend the ABN industry dinner at the Fair on 11 May, and the winner will be announced the following day.

Engagement with the poultry sector

“It is very important that we encourage the next generation to fully engage with both the pig and poultry sectors and for this reason we have welcomed the new award from ABN as an integral part of the British Pig & Poultry Fair,” says RASE event director Alice Bell. “We are inviting entries from colleges and universities as well as organisations with young members to ensure we have a wide and varied entry for this new award.”

The Pig & Poultry Fair website offers further details.

Natalie Berkhout Freelance journalist
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