In an effort to create higher EU standards, a labelling scheme was planned. However, due to member countries’ opposition, the plans have been dumped.
The poultry labelling plan had been put forward as an aid for farmers to make new battery hen welfare proposals more acceptable. However, the plan has been dropped and the animal welfare plan has moved from a call for a firm proposal from the European Commission to a call for a report.
Member countries would apparently prefer a more ambitious plan covering all commodities, based on an EU label to be used on organic food.
It has been reported that farmers will likely be suspicious that their lobbying for consumers to have more information have been countered by supermarket and food processor opposition to any moves that curb their ability to source globally without consumers realising this is happening.