Due to the ban on the import of eggs on account of bird flu, a shortage became apparent. Normally a tray of 30 eggs costs around QR23.75 (€4.43), and are mainly from Jordan and Egypt.
The subsidised rate has become possible, due the decision taken by the Al-Meera board chairman Abdullah al-Qahtani, in agreement with the Ministry of Economy and Trade.
Arrangements have been made to maintain enough stock on a daily basis in all the 26 outlets of Al-Meera. The sale is also being controlled by ensuring that each family is able to buy one tray. Each egg displays the Al-Meera brand as we as the price in order to prevent re-selling at a higher price.
â€œIt will be of great relief to the public in the current hike in the prices of food products,â€ said Stefan Lucas, chief executive officer of the Al-Meera stores.