Tyson Food Service offers chicken to consumers on a budget

02-10-2008 | |

With the aim of helping restaurant operators reach out to consumers on a budget, Tyson Food Service has launched a new Value Chicken Collection line.

The new line includes 3 categories:
– Value Chicken, featuring value-priced breast meat tenders and patties
– Right Size Filets, available in Homestyle, Southern and Spicy flavours
– Magnum Wings, designed for shareable appetizers or individual entrees.
It is reported that the company offers price, premium and bulk menuing ideas for each of the new product categories. Ideas include offering low-price and small-portion items on menus to drive traffic with cost conscious customers.
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