Tyson launches website promoting antibiotics-free chicken
Tyson Foods Inc. has launched an interactive website to promote the company’s new line of 100% All Natural Fresh Chicken Raised Without Antibiotics.
Website users are able to create and send personalised video messages that include improvisational actors via what “Improv-o-Gram”.
Improv-o-Gram integrates pre-recorded video performances by real actors with user-recorded audio. Users have the option of three occasions including ‘Thank You’, ‘Birthday’ or ‘Just Because’ and then select the character they want to deliver their message. All information regarding the company’s new chicken line will be incorporated.
This new initiative is part of Tyson’s recently introduced “Thank You” marketing campaign.