VIV & ILDEX tie up in India

25-03-2011 | |

VNU Exhibitions Europe and N.C.C. Exhibition Organizer (NEO) have decided to bring their respective brands of VIV and ILDEX together in India. Both parties, together with Indian partner Inter Ads, have one single objective in mind: establish India’s largest professional “Feed to Meat” platform.

VIV/ILDEX India 2012 will take place at BIEC in Bangalore from February 22-24, 2012. NEO will form the hub of day-to-day management. VIV India’s exhibition partner Inter Ads Exhibitions will execute the organization and is responsible for all Indian relations.

2 brands, 1 single platform
VNU Exhibitions Europe and NEO have been long-term partners in Bangkok, Thailand, for VIV Asia. Within India, VNU Exhibitions and Inter Ads India have joined forces to establish VIV India, with editions in 2007 and 2010.  Through their cooperation and own events, the three partners have set up good databases as well as valuable networks. “What has been achieved together with the Asian industries in Thailand marks the ambitions for India”, comments Mr. Wara Rujataronjai, Project Manager VIV/ILDEX India 2012.

With over 100 exhibitors from each respective show, the total size of VIV/ILDEX India 2012 is set to reach 3,000 m2. Exhibitors will benefit from the strength of two livestock shows, right in the heart of India’s rapidly developing livestock markets.

Special themes, special attention
Eggs!, known from VIV Asia 2009 and VIV Europe 2010, will be introduced at VIV/ILDEX India 2012 to further draw attention to egg quality. Together with national associations and egg producers, the organization plans for a series of conferences and workshops. 
The specia lFeedtech-Croptech theme will be introduced in Bangalore as well. “We consider it our responsibility to deliver knowledge and technology available worldwide on the effective use of commodities to the Indian feed millers”, adds Rujataronjai.   

International strength, local service
To ensure buyers and suppliers within easy reach, the organization has been structured around three pillars. Project management for the international side of VIV/ILDEX India 2012 is with NCC Exhibition Organizer (NEO) in Bangkok. The Bangkok-hub also serves as sales office for exhibitors from South East Asia. Partner Inter Ads Exhibitions is in charge of India. International clients from Europe and the US will be serviced by VNU Exhibition’s Utrecht-team in The Netherlands.  

Ad Bal Freelance journalist