VIV Turkey: Gateway to the Middle East

 

Turkey is a growing market in poultry production. Both on the table egg -, as well as on the meat side, production has grown steadily in the past decades. According to the FAO database, table egg production in 1990 accounted for almost 385 thousand tonnes. This figure had grown to over 824 thousand tonnes in 2008. On the meat side, Turkey produced 405 thousand tonnes in 1990 and this figure increased to 905 thousand tonnes in 2008.

 

Exports of the country also took off. Total export value amounted to 85 million USD in 2008, which in 2009 almost doubled to 150 million USD. A major market is Iraq with a current export value of 92 million USD. Clearly Turkey has become an important country on the poultry market, so it is not without reason that the VIV Turkey tradeshow is taking place here every two years. For the first time, the IFM exhibition centre in Istanbul was the venue for the 5th edition of the show which took place from June 9-11.

 

Unlike other VIV shows, the Turkey edition is organised by HKF Trade Fairs under license of VIV organisers, VNU Exhibitions from the Netherlands. The show therefore has its own flavour, with quite a number of exhibitors from Turkey. Yet there is also a strong international participation. Of the 360 exhibitors, 220 came from abroad or were representing international companies. 140 exhibitors originated from Turkey. The show had expanded with no less than 72 exhibitors compared to the previous edition in 2009.

 

With a wide variety of products for both meat and egg production, all of them are serving the Turkish poultry market. And as said, not just that. VIV Turkey turned out to also be an international platform for the region. Logically, most products and services that were on display, were primarily intended to serve the Turkish poultry industry. However, many of these might also well serve the international, or at least the regional poultry industry.

 

VIV Turkey attracted almost 8,000 registered visitors which is well over 20% more than the previous edition in 2009. About 15% of the visitors came from outside Turkey. Concurrently with VIV Turkey, also the Animalia tradeshow for cattle and dairy production took place. The next edition of VIV Turkey is scheduled to take place in June 2013.