Betagro Group successfully promoting its new hygienic eggs

23-11-2010 | | |

Focusing on both its domestic market and Japan, the Betagro Group in response to the raising demand for safe food, launched in September its S-Pure branded eggs.

The eggs are the result of a hygienic production process, “from breeder and chicken”, with no antibiotics used in feed.

Betagro’s soft launch of S-Pure eggs has received a good response, especially from Japanese consumers who favour them for their traditional meal of a raw egg with soyu on a bowl of rice, reports Athapol Uraiprivwan, Betagro SVP Poultry Integration.

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