New Aviagen Broiler Handbooks: essential tools for flock success
Looking for practical, clear advice to boost the health, welfare, and productivity of your Arbor Acres, Indian River, or Ross broiler flocks? The updated 2025 Broiler Management Handbooks from Aviagen are now available, along with an all-new Nutrition Supplement to help producers, integrators, and nutritionists make confident, informed decisions.
Whether it’s brooding, feeding, or fine-tuning performance, these easy-to-use resources are packed with useful tips to support efficient, healthy growth while reinforcing bird welfare, sustainability, and farm profitability.
We caught up with Aviagen’s broiler specialists for the UK and Scandinavia, Sean Harrison and Harrison Davies, to hear their thoughts on the new materials. Their insights are featured throughout this article.
“The brooding section is easy to follow and helps farmers focus on those critical early days – when getting it right means better uniformity, high livability and stronger welfare and performance later on.” – Sean Harrison
What’s new in the 2025 edition?
Building on the solid foundation of the 2018 editions, the 2025 Broiler Management Handbooks have been refreshed with a cleaner layout, updated insights, and modern visuals, all grounded in global best practices.
Key updates include:
- Quick-read format with clearly marked takeaways
- Interactive digital features, including hyperlinks and embedded videos
- Visual aids, such as diagrams, charts, and photos
- Expanded sections on litter management, nutrient supply, and whole-grain feeding
“The new layout makes it easy to navigate from one section to the next, allowing you to find the information you need, fast.” – Sean Harrison
Fresh approach to nutrition
A big addition this year is the Nutrition Supplement – standalone companion to the Handbook. It’s designed for everyone involved in feeding and flock performance, from nutritionists and farm managers to veterinarians and integrators.
What makes the supplement useful?
- Dedicated focus on nutrition: Everything from amino acid balance to feed additives, gut health and whole-grain feeding.
- Hyperlinked navigation: Jump straight to the sections you need or access online tools with a single click.
- Works alongside the Handbook: Use it together with the Broiler Management Handbook to create a complete, go-to guide.
“The Nutrition Supplement is a great tool for farm managers looking to fine-tune diets and boost performance, as well as for poultry nutritionists focused on feed formulation and ingredient strategies. It’s also a valuable resource for vets and consultants advising on gut health and overall bird well-being.” – Sean Harrison
“If, for example, 7-day weights are off target, the Nutrition Supplement gives us the tools to assess both feeding and brooding together. It helps managers reduce feed waste, improve bird health and lower disease risk through better gut management.” – Harrison Davies
Designed for producers by experts who care
Behind the scenes, Aviagen’s global customer support, welfare, veterinary, and nutrition teams worked together to ensure the new Handbooks reflect real-world needs. Everything is based on science and field experience, but presented in a way that’s clear and easy to apply.
Harrison and Sean work closely with broiler producers across the UK. They report that the new Handbook and Nutrition Supplement are already making a difference in their conversations on the farm.
“The Handbooks are especially helpful when we’re reviewing farm conditions, whether it’s water, feed management or flock performance. They help us suggest evidence-based changes that lead to stronger results, like better growth rates and improved feed conversion.” – Sean Harrison
Breeding success together
These new resources reflect Aviagen’s ongoing commitment to Breeding Success Together. By sharing timely, accessible advice, Aviagen aims to help producers strengthen flock performance and welfare while contributing to a more sustainable, affordable source of chicken protein for families around the world.
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