Cherry Valley awarded Freedom Food Accreditation

09-10-2009 | | |
Cherry Valley awarded Freedom Food Accreditation

Cherry Valley, the UK’s largest duck producer, has been recognised for its continued commitment to duck welfare with a Freedom Food accreditation.

Ducks reared under Cherry Valley’s Farm Fresh Duck brand  have achieved  the stringent  RSPCA welfare standards called for by the  Freedom Food scheme, which was set up to improve welfare standards and address consumer demand for higher welfare produce.

Passionate about the quality of the ducks it produces, Cherry Valley says it promotes excellence every step of the way by looking after the welfare of its ducks and the environment they grow in so customers can be satisfied they are receiving the best cared for produce.

Developed through 50 years of experience and unique farming heritage, the company says it achieves this through:
• Keeping the duck’s drinking water separate in the barns, along with the feed that contains locally sourced wheat.
• Laying fresh straw for Farm Fresh ducks on a daily basis and supplying it back to the farms to use as a natural fertilizer.
• Giving Farm Fresh ducks access to verandas from the barns in which they live so they are free to come and go as they please.
• Having purpose built pools of water on the verandas so that ducks can wade, preen and paddle.

Eric Jagger, sales and marketing director at Cherry Valley: “We are now able to display the Freedom Food logo officially on our Farm Fresh duck packaging and website so our customers and consumers can be assured of the quality and welfare Cherry Valley stands for.”

Natalie Berkhout Freelance journalist