Poultry meat is highly appreciated by consumers around the world. This does not automatically suggest they are completely satisfied with the products available. Food scares have made them suspicious and more demanding, so the industry must comply with these demands, believes Paul-Heinz Wesjohann, chairman of the PHW Group in Germany, and he does so through his Wiesenhof brand.
This article can also be found at World Poultry Volume 18 number 11. To view the article online simply click on the link below.
Keywords: Germany, Wiesenhof, Wesjohann, consumer demand, poultry processing