Charoen Pokphand Indonesia (CPI) recently collaborated with Udayana University to conduct a campaign for eating chicken eggs. The target of this campaign was elementary school students in Jembrana and Gianyar district, Bali province.
General Manager Marketing CPI Bali region Didik Wahyudianto said, “Eggs contains many important nutrients for intelligence and growth of children. We want deliver this fact both to the teacher and student. We are also committed to improve national egg consumption.”
This campaign is the implementation of MoU between CPI and Udayana University – Bali which was signed by the President CPI eastern region Peraphon Prayooravong and the rector of Udayana University Prof. I Made Bakta.