McDonald’s: more chicken on the menu

05-07-2012 | | |

McDonald’s, the fast food franchise, is turning its attention to other products, such as chicken, as the company looks for new ways to attract more customers.

Citing the current economy, McDonald’s new CEO, Don Thompson, says the company will use more chicken recipes to attract budget-conscious customers. New menu items include bone-in chicken wings and cashew teriyaki salads with chicken.

Thompson is highlighting chicken entrees, a cheaper alternative as beef prices remain high. Burgers are expected to get more expensive at the retail level with cattle supplies low and waning further with a second consecutive year of severe drought.

Source: Pork Network

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