Poultry meat is highly appreciated by consumers all around the globe. This positive reception can easily turn into a negative one as soon the quality of the product is neglected or no attention is given to welfare of the birds. Even if welfare is not a major issue, there are enough economical reasons left to take care of birds during production and transit to the processing plant.
This article can also be found at World Poultry Volume 18 number 2. To view the article online simply click on the link below.
Keywords: welfare, transport, poultry processing, poultry production