Three poultry producers from Sweden and Norway are being championed by Aviagen SweChick for excellent breeder performance achieving over 140 chicks per hen housed from their Ross flocks.
Aviagen SweChick introduced the Ross140 Club in January 2012 to help customers in their region to motivate their producers to reach higher levels of productivity and thereby aiding overall economic results. Three producers, Petter Aarrestad and Tormod Gudmestad from Norway and Lars Olsson from Sweden have all reached the 140 mark. Members of the Club receive a certificate acknowledging their excellent results as well as 140 Club merchandise. The rearing farmers of the flocks also receive the same awards.
The 140 Club has inspired other producers from Denmark, Sweden, Norway and Iceland to try to reach the same target and Aviagen SweChick is providing support and advice, as well as sharing the experience of the current club members, to help them do this. The 140 Club challenge is also being opened up in Finland and Estonia once Aviagen SweChick commences PS supplies there.
“We started the 140 Club to acknowledge and reward our customers’ producers who reach a high level of productivity which impacts directly on the bottom line of the business,” said Thomas Carlson, General Manager, Aviagen SweChick. “It is important to be running at maximum efficiency when feed prices are high and margins are stretched and to realise the full potential of their Ross stock.”
Petter Aarrestad, one of the winners, said: “To reach this level is not easy. With the right support and a lot of hard work, however, it is more than possible to not just meet but exceed the performance objectives of the Ross bird which is exceptional.”