UK’s Lion eggs maintain momentum

02-04-2007 | | |

The online campaign of  Lion eggs, launched in January, has already created more than 2.5 million page impressions, with 6757 people clicking through to the Lion eggs website.

The £3.5m (€5.2m) Lion egg marketing campaign, led by the “Fast food and good for you” advertisements, has made an immediate impact on consumers, according to the British Egg Information Service (BEIS).
Using websites such as Delia Online, Weight Watchers and Closer Diets, a mix of tailored banner ads and advertorials all reinforce the healthy eating message. The prominence of the website on the ads, coupled with the online campaign has resulted in a huge increase in visits to the Lion Quality eggs website with 600,000 visits in the first two months of the year – 300% higher than the same period last year.
Andrew Parker, chairman of the British Egg Industry Council, said: “The new ads have reached more than a quarter of UK shoppers and they have reacted positively. With a number of high profile projects scheduled throughout the year, we will continue to drive growth for British eggs.”
Lion Quality eggs will also be taking the health message to health professionals by reaching approximately 12,000 delegates at four leading exhibitions throughout the year